Sunday, September 07, 2008
I'm In the Target Demographic
And this means that so many commercials use songs I know. Today I was watching a commercial for the NFL which, shockingly, promoted the NFL, and I realized that the song they were using in the commercial was "Everyday Is Like Sunday" by Morrissey. It took me a while to finally stop laughing long enough to explain why to my puzzled family. Either someone at the NFL wasn't paying attention, or he has a healthy sense of irony. It's hard to imagine a person with less likely interest in American football than Morrissey, and the lyrics of the chorus are:
"Everyday is like Sunday
Everyday is silent and grey"
The song is about a man who walks though a seaside tourist town in England, wishing that it would be nuked out of existence, and him with it. That sounds like exactly the sort of message that the NFL would want to associate with their product. Maybe it'll be picked up as the new theme song for Monday Night Football. ¶ 22:59
"Everyday is like Sunday
Everyday is silent and grey"
The song is about a man who walks though a seaside tourist town in England, wishing that it would be nuked out of existence, and him with it. That sounds like exactly the sort of message that the NFL would want to associate with their product. Maybe it'll be picked up as the new theme song for Monday Night Football. ¶ 22:59
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It's really common for ads to use utterly bizarre songs, if there is a catchy chorus that has some of the right words. What the hell possessed Wendy's to use the Violent Femmes' "Blister in the Sun"? The ad execs must expect that only the catchiness and the crucial phrase or two will stick.
I finally remembered another. Levi's wanted to use Holiday in Cambodia to sell Dockers. Biafra refused them, but what the hell. Where they planning to use only the opening lines?
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